How to set rates that reflect your true value

Setting your rates as a creative freelancer is more than just picking a number—it's about understanding and communicating your value. Many creatives undercharge because they focus solely on the time spent creating rather than the expertise, problem-solving, and unique perspective they bring.

1. Research

2. Implement

3. Review

Research, But Go Beyond Industry Standards

Start by researching industry standards, but don't stop there. Consider your experience level, specialized skills, and the results you deliver for clients. Remember that clients aren't just paying for your time; they're paying for your unique creative solutions that can transform their business.

Implement Value-Based Pricing

Try using value-based pricing for projects where your work will directly impact a client's bottom line. Ask about their goals and budget upfront, then price based on the value you'll provide, not just hours worked. This approach positions you as an investment rather than an expense.

Regularly Review and Adjust

Finally, regularly review and adjust your rates as you gain experience and expertise. Your growth deserves to be reflected in your compensation.